Management Team

Bob Jones is a founding principal of Ethos Club & Leisure and has been one of the most influential forces in the private club and real estate community development industry for more than 30 years. Has a proven track record for innovation, strategic planning, real estate development and design, and implementation of programs and initiatives that have raised the bar for private golf, recreational clubs, and real estate community developments throughout the country.


Mr. Jones had a successful 20-year career leading Desert Mountain, which is generally recognized as one of the premiere private clubs and communities in the nation. During his tenure, Mr. Jones developed over $82M in Club amenities, $230mm in real estate development, while leading 679 employees operating over 9 Clubhouses and 6 golf courses on 11,000 acres. Desert Mountain consistently produced annual revenues over $55M, while achieving a constant 97% Membership overall satisfaction index level. During that time, Mr. Jones also advised on multiple other club and community projects owned by Crescent and Morgan Stanley, including The Woodlands, Pronghorn, Canyon Ranch, Sonoma Mission Inn & Spa, Old Greenwood, The Bridges at Rancho Santa Fe, Club and Community, and The Club at Las Campanas. Prior to Desert Mountain, Mr. Jones successfully led Northwood Country Club in Dallas, Texas and Dallas Athletic Club in Dallas, Texas.


Mr. Jones has earned a number of distinctions in the club industry, including Certified Club Manager, CMAA Honor Society, CMAA Certified Chief Executive and has served as President of the CMAA Texas Lone Star Chapter. Mr. Jones has lectured frequently on club and hospitality topics throughout the country. Mr. Jones earned a bachelor of Science Degree—Restaurant and Hotel Management with Honors from Florida International University and an A.A.S. Associated Degree—Restaurant Management from Del Mar College, Corpus Christi, Texas.

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